1966 style

[sienamystic]

Tom and Lorenzo have made the point recently in one of their Mad Style posts (which specifically dissect Mad Men's clothing choices and how they serve the story) that:

"It was a quirk of mid- late 1960s women’s styles – and you could have a field day postulating as to why; many others already have – that they were largely infantilized; like this schoolgirl dress, sporting naive detailing like bold sash details and big buttons. She could add some brightly colored hosiery and a pair of Mary Janes and be wearing something perfectly fashionable for an 8-year-old and a 25-year-old at the same time."

I was flipping through some of my images from a 1966 Spiegel catalog, and boy, ain't that the truth.










Check out the pink gingham with the white bow.

Comments

[nwhepcat.livejournal.com]

The big difference is a lot of the women look pregnant from the cut of those dresses.

[st-aurafina.livejournal.com]

Yeah, I was very side-eye when all of a sudden smocks were in again a couple of years ago. That's not a trend I ever wanted to see again.

Infantilising is the right word - it's almost fetishistic in these images. (And I mean, I have no problem with people who are into infantilism, just that it's not very progressive to have society expecting women to dress like girls.)

[wild-patience.livejournal.com]

OMG, it's like revisiting my childhood.