1966 style

Apr. 30th, 2012 03:30 pm
sienamystic: (red hat)
[personal profile] sienamystic
Tom and Lorenzo have made the point recently in one of their Mad Style posts (which specifically dissect Mad Men's clothing choices and how they serve the story) that:

"It was a quirk of mid- late 1960s women’s styles – and you could have a field day postulating as to why; many others already have – that they were largely infantilized; like this schoolgirl dress, sporting naive detailing like bold sash details and big buttons. She could add some brightly colored hosiery and a pair of Mary Janes and be wearing something perfectly fashionable for an 8-year-old and a 25-year-old at the same time."

I was flipping through some of my images from a 1966 Spiegel catalog, and boy, ain't that the truth.



1966 Spiegel catalog separates

1966 junior mod dresses

1966 Spiegel catalog girl's fashion-shorts, pants, dress

1966 Spiegel catalog dresses
Check out the pink gingham with the white bow.

1966 Spiegel catalog girl's dresses

1966 women's dresses from Spiegel catalog

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